According to Nielsen Media Research, 4.7 billion viewers worldwide tuned in to some of the television coverage, one-fifth larger than the 3.9 billion who watched the 2004 Olympic Games in Athens. The 2008 Olympics was the most-viewed event in American television history.[34]
Tuesday, November 4, 2008
Broadcasting for 2008 Olympic
he 2008 Games were the first to be produced and broadcast entirely in high definition television by the host broadcaster. In comparison, American broadcaster NBC broadcasted only half of the Turin Winter Games produced in HD.[30][31] In their bid for the Olympic Games in 2001, Beijing confirmed to the Olympic Evaluation Commission "that there will be no restrictions on media reporting and movement of journalists up to and including the Olympic Games,"[32] but according to a report in The New York Times, "these promises have been contradicted by strict visa rules, lengthy application processes and worries about censorship."[33]
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